Who we are

Pretty Green Lily a digital community where planet-loving individuals can join mindful conversations about all things sustainability.

Everything you do has an impact on Mama Earth. The clothes you wear, the food you eat, the wine you drink, the money you spend and the votes you cast all have the potential to make our planet a better or a worse place to live in.

Sustainability should be the norm, and the only way to find solutions to today's systemic problems is by talking about them. This can be intimidating, but our goal is making these conversations accessible, productive and exciting.

And that is our why.

What we stand for

  • Transparency

  • Kindness

  • Factfulness

  • Progress

  • Action

PGL is now a part of

A love letter from our founder

My name is Lidia and I am a climate advocate, a conscious entrepreneur and a stubborn optimist. 

I come from a small Spanish town, from a farming family. Since I was very little I was able to see the impact of this big scary thing we now call the climate emergency. 

When I was a kid we didn’t really have a big scary name for what was happening. We’d see hundreds of small plastic fibres around our fields – now we call them microplastics –, we’d notice how draughts followed floods and how summers would get warmer and winters colder –what everyone knows now as extreme weather events.

Today, these realities and concepts seem obvious, there’s little mystery to them. But, trust me, it was not always like this. 

I created Pretty Green Lily back in 2019 because I wanted to start difficult conversations with a dash of positivity and hope, to help you take action and turn your frustration.

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