Summer 2021 Trends Made Sustainable

I know what you’re thinking. “Why the heck are we talking about trends? Don’t they defeat the purpose of sustainable fashion?”

Yes, you’re right, I like saying ugly things about trends. But they’re a massive part of our existence, so if we’re going to be tempted to follow them, let’s do it with a green twist.

Something I love about sustainable brands is how they’re able to create pieces that can blend in with the latest thing but also manage to make them unique and temporal.

This spring and summer are all about happy colors, fun prints and comfy shapes – obsessssed. It’s really easy to find this kind of clothing in second-hand shops because of the whole 90s-Y2K revival, but today we’re here to take a look at how sustainable brands are putting their spin on trends.

So here you have the looks I see Insta baddies wear on repeat, but made by brands that make my heart sing

Contents show

Oversized jeans

People Tree
Flora Wide Leg Jeans

100% organic certified cotton
its production uses 95% less water than conventional denim
made in Turkey by Sarp Jeans, one of the most renowned sustainable denim manufacturers
the skinny jean-less-ness makes your teenage-self weep but your thighs will thank you

Loungewear co-ord

Whimsy & Row
Finn in Rust Rib

92% Modal 8% Spandex
curl up on the sofa, accommodate your food baby after a brunch under the sun, or WFH à la mode – she’s perfect for every situation
CO2-neutral material

Animal print reinvented

RE/DONE
70s Loose Flare

100% cotton – upcycled denim
RE/DONE is focused on the idea of circular fashion
all models are limited

Bra-tops

Oh Seven Days
Ruby Crop Top

surplus cotton and elastane blend
circular and transparent
“it’s cerulean” – Pantone says cerulean and marigold are two of the colors of the season, and you can get the Ruby Top in both.