What Is Slow Fashion? Sustainable Fashion 101

Modern life is amazing. We have more opportunities than ever, endless options for anything and everything,…like, we can have sushi for lunch and pizza for dinner. Goals. 

But all the options get overwhelming. We feel we need to keep up with the incredibly fast pace everything follows. We want everything and we want it now.

And in my opinion one of the most problematic fields is fashion. Fast fashion. 

Sustainable fashion is the obvious solution to get rid of fast fashion. But, oh boy, is it hard to quit.

Then, slow fashion represents eh total opposite philosophy to fast fashion.

Timeless style vs passing trends

Fast fashion works as well as it does because it somehow manages to put new products on the market every.single.week.

And they are successful because they use trends to get our attention – these are often the things you see your fav celebrities and influencers wearing.

Try to remember all the times you’ve seen a new trendy piece of clothing you, like, literally NEEDED to survive. Then you bought it, and one month later you realized you hated it. For you, it looked as oldfashioned as an early 2000s bedazzled t-shirt. Been there, done that.

So slow fashion is the total opposite. It focuses on timeless pieces that you can use today and in 10 years. Those basics we always need and love.

And by basics I don’t mean dull and boring clothes. No, no. Think about them as extraspecial curated clothes. And if you’re not convinced check these brands out.

Consciousness vs mindless consumption

I’m not gonna recite the Manifesto here. But we have to RElearn how to consume and forget about impulsive consumption. We shouldn’t depend on things to ‘be happy’.

No, Margaret, buying the seventh dress of this week is not gonna fix your problems.

Who doesn’t love wearing something new for the first time? It’s awesome, I agree. But spending our money consciously, thinking twice before doing it and just buying what we love,…all this makes our lives simpler.

And it’s such an awesome way to practice mindfulness, don’t you think so?

Of course, we don’t need to quit shopping, or become minimalists or creating a capsule wardrobe. But just try to rethink your relationship with what you own and if what you own or want really is what you need.

Quality vs waste

We said that timeless clothes are made to last. But, like, for real. So that if you want to keep wearing your fav mini skirt at age 80, you should be able to.

That’s why these clothes should have some next-level quality. Nothing similar to what you buy in your go-to fast fashion store, trust me.

This means quality fabrics and quality production. The materials should be good enough to keep up with the natural wear and tear and last as long as possible. And the quality of the workers’ conditions should be reflected in the craftsmanship and sturdiness of your clothes.

Oh, and let’s not forget the fact that clothes are not disposable. This disposable fashion thing is a big no-no for slow fashion. Clothes are in our lives to be worn and to be loved, not to be tossed around after using them a couple of times.

Every morning, when we look in the mirror before heading to work, we should be excited and thankful about what we wear, not thinking about replacing it with the next hype. Your style can change, but your clothes should be a long term commitment.

Is slow fashion sustainable?

The whole slow living movement is sustainable mainly because it’s mindful and considerate. In every part of your life: what you eat, where you live, how you work and how you spend your free time,…and what you wear.

When you’re a slow fashionista, you’re able to see and appreciate the link between what you wear and the impact it has in the environment: how it was produced, which materials are used, what impact they have on human life and the environment,…

So, yeah, slow fashion is eco-friendly and ethical by definition.

By becoming more selective about what you wear, shaping your own ideals and materializing them in what you wear gets easier.

So if you’re thinking about switching to slow fashion, consider altogether a mindset and lifestyle change.

Tips to ease into the slow fashion movement:

  • buy mindfully and buy less
  • always think twice
  • pay attention to your style (what makes you happy, what makes you feel comfortable)
  • ignore passing trends
  • build your closet around your style and quality pieces that represent it
  • and have fun doing it

2 thoughts on “What Is Slow Fashion? Sustainable Fashion 101”

  1. The hardest part for me is finding stores that sell slow fashion. Expensive clothes are not always well made, how can I tell the difference? I know to look for seams (no surging), but if I’m buying online I can’t do that. Just curious for your input!

    1. Hi Emma! Thanks for your comment!
      In both cases, when I shop online and when I go to a brick and mortar store, the first thing that I do – mostly if I’m going to invest in something expensive that should last a long time – is checking online reviews from bloggers or customers of the brand. Mostly the customers’ opinions are very unbiased and they can give you an idea of the quality of the clothes and whether they’re worth it or not.
      I also like checking this website called Good on You that ranks brands according to how sustainable they are, how great the quality is,… And I can guarantee you, they’re a trustworthy source of info!
      And another thing that can give away the quality of the clothes is checking the materials on the tag. A friend of mine who is a seamstress gave me this piece of advice, but it can sometimes be tricky because quality doesn’t always come to the material, but to the way it’s treated and assembled. But usually, natural materials are crafted in a more careful way than synthetic ones. I’m actually planning a post on this exact topic, so you can stay posted – it may give you more ideas!
      From time to time I talk about this kind of fashion-related tips on my Instagram and newsletter, so you can check those out too!
      I hope I could help you with my answer <3

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