What Is Slow Fashion?


Modern life can be amazing. We have all the information in the world in the palm of our hand, more opportunities than ever before, endless options to do whatever we want,…

Like, we can have sushi for lunch and pizza for dinner. Globalization, man…

But this constant stream of information, products and general nonsense sometimes becomes overwhelming. Don’t you think so? We feel we need to keep up with the incredibly fast pace everything follows. And this makes us somewhat anxious. We want everything and we want it now.

And, oh boy, when it comes to fashion. Let’s start by saying that keeping up with the pace of fast fashion is humanly impossible – we, mortals, don’t have the time or the closet space for it.

So we have this huge problem, right? We’re stuck with a fast fashion industry that doesn’t show signs of slowing down any time soon. A fashion industry soooo fast that doesn’t have time to look around and see all the harm it’s causing to people all over the world, animals and our environment.

But fret not, because the gods of sustainable fashion have brought us this other thing called slow fashion.

Slow fashion is amazing for many reasons – one of them being that it can motivate you live more intentionally. We all need a dose of that nowadays.

But there’s more than that to slow fashion. Let’s get into it.

Timeless style vs passing trends

slow fashion

Fast fashion is successful because it somehow manages to put new products into the market every.single.week.

And they use flashy trends to get our attention and make us want the newest thing – these are often the outfits you see your fav celebrities and influencers wearing on your timeline.

Try to remember all the times you’ve seen a new trendy piece of clothing you, like, literally NEEDED. Then you bought it, and one month later you realized you hated it. It felt as oldfashioned as an early 2000s bedazzled t-shirt. That’s how passing trends work.

So slow fashion is the total opposite. It focuses on timeless pieces that you can use today and in 10 years. Those basics we always need and love.

And by basics I don’t mean dull and boring clothes. No, no. Think about them as curated clothes, or signature pieces from a special brand. If you’re not sold on slow fashion yet check these brands out.

If you want to know how I quit fast fashion, head over to this post.

Consciousness vs mindless consumption

I’m not here to recite the Manifesto here. But we have to RElearn how to consume and leave impulsive consumption. We shouldn’t depend on things to be satisfied.

No, Margaret, buying the seventh dress of the week is not going to fix your problems.

Ok. Who doesn’t love wearing something new for the first time? It’s awesome, I agree. But spending our money consciously, thinking twice before doing it and just buying what we love,…these things make our lives simpler and make us even happier when we DO buy something we love.

And it’s such an awesome way to practice mindfulness, don’t you agree?

Of course, we don’t need to quit shopping, or become the perfect minimalist. But just try to rethink your relationship with what you own and ask yourself if what you own is what you really need.

Something that has helped me redefine my relationship with my clothes and has been creating capsule wardrobes. From time to time, you can do capsule wardrobe drills to help you realise which clothes make you happy / are useful and which ones are just taking up space.

If you want to learn how to create your first capsule wardrobe, read this post!

Quality vs waste

We said that timeless clothes are made to last. But, like, for real. So that if you want to keep wearing your fav mini skirt at age 80, you should be able to.

That’s why these clothes should have some next-level quality. Nothing similar to what you buy in your go-to fast fashion store, trust me.

slow fashion sustainability quality clothing

This means quality fabrics and quality production. The materials should be good enough to keep up with the natural wear and tear, and still last as long as possible. And the quality of the workers’ conditions should be reflected in the craftsmanship of your clothes.

Oh, and let’s not forget the fact that clothes are not disposable. This disposable fashion thing is a big no-no for slow fashion. Clothes are in our lives to be worn and to be loved, not to be tossed around after using them a couple of times.

Every morning, when we look in the mirror before heading to work, we should be excited and thankful about what we wear, and not thinking about replacing it with the next hype. Your style can change, but your clothes should be a long term commitment.

Is slow fashion sustainable?

The whole slow living movement is sustainable mainly because it’s mindful and considerate of other and of the environment. It can influence every part of your life: what you eat, where you live, how you work and how you spend your free time,…and what you wear.

When you’re a slow fashionista, you’re able to see and appreciate the connection between what you wear and the impact it has on the environment: how it was produced, which materials were used, how they affect human lives,…

So, yeah, slow fashion is eco-friendly and ethical by definition.

By becoming more selective about what you wear, shaping your own values and materializing them in what you wear becomes easier and easier.

So if you’re thinking about switching to slow fashion, consider a mindset and lifestyle change altogether.

And some tips to ease into the slow fashion movement

  • buy mindfully
  • always think twice about what you have and what you want
  • pay attention to your style (what makes you happy, what makes you feel comfortable,…)
  • ignore passing trends
  • build your closet around your style and quality pieces that represent it
  • and don’t stress over it

2 thoughts on “What Is Slow Fashion?”

  1. The hardest part for me is finding stores that sell slow fashion. Expensive clothes are not always well made, how can I tell the difference? I know to look for seams (no surging), but if I’m buying online I can’t do that. Just curious for your input!

    1. Hi Emma! Thanks for your comment!
      In both cases, when I shop online and when I go to a brick and mortar store, the first thing that I do – mostly if I’m going to invest in something expensive that should last a long time – is checking online reviews from bloggers or customers of the brand. Mostly the customers’ opinions are very unbiased and they can give you an idea of the quality of the clothes and whether they’re worth it or not.
      I also like checking this website called Good on You that ranks brands according to how sustainable they are, how great the quality is,… And I can guarantee you, they’re a trustworthy source of info!
      And another thing that can give away the quality of the clothes is checking the materials on the tag. A friend of mine who is a seamstress gave me this piece of advice, but it can sometimes be tricky because quality doesn’t always come to the material, but to the way it’s treated and assembled. But usually, natural materials are crafted in a more careful way than synthetic ones. I’m actually planning a post on this exact topic, so you can stay posted – it may give you more ideas!
      From time to time I talk about this kind of fashion-related tips on my Instagram and newsletter, so you can check those out too!
      I hope I could help you with my answer <3

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